For more than a decade, WPA Opinion Research (formerly Wilson Research Strategies) has helped elect Senators, Congressmen, and other
leaders; helped not-for-profit organizations grow donor support;
and helped companies weather crises, enter new markets,
and thrive in current ones.

WPA's research is grounded in traditional
research techniques but adds the latest
behavioral science and communications
science discoveries to show our clients
how to change opinions and behaviors.

Obama Trails in Swing States
Post Thanksgiving Catch-Up
WPA in the News 09/02/2011
Obama’s Downward Trend:
WPA in the News 8/26 #TCOT
Perry Leads GOP Field in Iowa #TCOT
WPA in the News #TCOT
Appearances matter #TCOT
The Rick Perry Bounce: #TCOT
A silent majority no longer. #TCOT
A new civil right?
Debt Deal: Devil is in the Details
2012: A Referendum on Obama

WPA’s Friday Slide Deck

  WPA's Key Weekend Charts 120203 ...

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The Importance of Customer Satisfaction

Sometimes companies are misguided by the notion that customers depend on them.  The truth of the matter is that we very much so depend on them.  Many researchers and academia have highlighted the importance of customers in today’s market. The ...

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Case Study: Hospital Feasibility Study

A mid-sized hospital from the south recently considered the creation of a new health care facility in Tennessee, and commissioned WPA to survey local residents to determine the perceived need, the best methods to attract interest and gain support, and the best strategy to eventually attract customers to increase market share.

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Mike Lee for Senate Campaign

Heading into the Convention, attorney Mike Lee, and businessman Tim Bridgewater separated themselves from the pack of challengers. The Tea Party had swept through Utah, and invigorated activists desperate for a change.

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