Technology and Telecommunications

“High-tech” perhaps represents one of the most competitive and dynamic business markets in the world today. WPA has helped technology industry leaders and start-ups alike better understand their markets and customers. We have aided clients in exploiting new markets, developing innovative products, launching marketing campaigns, setting pricing, and improving brands. WPA can provide you with the market / industry intelligence necessary for staying well ahead of the competition.


Latest Thinking

Should Hospital Advertising Go Viral?

January 5, 2012 at 3:55 pm

Although times may be tough for hospitals throughout the country, they still seem to be able to come up with millions of dollars for advertisement campaigns.  In the first half of 2011 hospitals spent $717.2 million on advertising, which is up 20% from the same period in 2010, according to the New

2011: Less Change Than They Thought

December 29, 2011 at 11:03 am

Year’s end is usually a time for introspection.  At the end of every year my wife and I, as do many people, review where we thought we’d be at the beginning of the year and compare it to what actually happened.  It might be a useful task to apply the same introspection to a very [...]


 
Locations: Washington, DC | OKC, OK | Austin, TX | Sacramento, CA