Consumer Goods

Wilson Perkins Allen Opinion Research has offered helpful strategic advice to clients in a multitude of industries, including food and beverages, telecommunications, pharmaceuticals, toys, music, and many more.

We have enabled our clients to develop strong brands, gain advantageous positioning in the marketplace, and realize success in their advertising campaigns and business objectives.

By implementing WPA’s unique research techniques, we have assisted clients with new product development, determined product lifecycle, and reinvigorated lagging brands.

Our use of Web-based research technologies has enabled clients to test new product concepts in key global markets without ever having to leave the United States.

5 Steps to Winning Brand Strategy

Let’s get this cleared up from the get-go, your brand is not your product, your logo, or your name. It’s what your customers perceive about your company and how you make them feel. After all, you’re not the only firm out there selling your product or service.  It’s imperative that you

Dumping 20 Ounces on Mayor Bloomberg

People make at least two common mistakes when talking about research and statistics that really bother me – and New York City’s Mayor Bloomberg has gone down one of these rabbit holes.  I’m not talking about complicated statistical procedures, such as how to interpret the coefficients of

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