Consumer Goods

Wilson Perkins Allen Opinion Research has offered helpful strategic advice to clients in a multitude of industries, including food and beverages, telecommunications, pharmaceuticals, toys, music, and many more.

We have enabled our clients to develop strong brands, gain advantageous positioning in the marketplace, and realize success in their advertising campaigns and business objectives.

By implementing WPA’s unique research techniques, we have assisted clients with new product development, determined product lifecycle, and reinvigorated lagging brands.

Our use of Web-based research technologies has enabled clients to test new product concepts in key global markets without ever having to leave the United States.