Who We Serve

WPA staff members are business people first and researchers second. We view ourselves as unique problem-solvers with relevant experience in implementing best-in-class solutions in numerous industries around the world. Regardless of the market or industrial sector involved, Wilson Perkins Allen Opinion Research enables organizations to achieve accurate, realistic, and actionable results.

Enough Already with Random Digit Dialing (RDD)

Donald P. Green, Yale University Alan S. Gerber, Yale University May 5, 2002 Abstract: Pre-election polls invariably use random digit dialing (RDD) to draw representative samples of likely voters. We make the case for an alternative sampling methodology, clustered random sampling from voter registra

Statistically Significant, and Above the Mean

  Like any great team, we believe ours is especially incredible.  Our staff is remarkable, our partners are astounding, and our processes are second to none.  We find great purpose and joy in what we do, and that is why we do it. Our real purpose however, happens to be you…  What we d

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