Weekly Reading: 2/10/2012

As we wind down another week and the East Coast braces for some more snow, I’m glad I’m not trying to fly in or out as many of my friends are.  I’ll be hunkered down in my cave with charcuterie, wine, and candles.  If I had a date, I wouldn’t mind the snow at all. [...]

WPA's Friday Slide Deck

WPA's Key Weekend Charts 120210

It’s not about what you want to say. It’s all about what consumer need to hear.

The other night I was reminded of trends in hospital advertising.  While I sat at the dinner table with the television on in the background I heard a hospital ad that highlighted the experiences of patients advocating their hospital visit.  It seems that this is the new trend for hospitals today,

WPA Poll: Manzullo/Kinzinger Tied in IL-16

(from RollCall) By Shira Toeplitz Posted at 1:24 p.m. today Rep. Adam Kinzinger (above) faces fellow GOP Rep. Don Manzullo in a primary next month. (Bill Clark/CQ Roll Call File Photo) Illinois Republicans Don Manzullo and Adam Kinzinger are locked in a competitive primary, according to a new survey


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