The Hill Air Wars Ad Review
Wilson Perkins Allen Research, in conjunction with
The Hill newspaper, surveys a national audience of leading opinion-makers and political insiders every two weeks to measure the pulse of politically-savvy individuals regarding current political and public affairs campaign advertisements.
asked The Hill subscribers to rate each ad individually with respect to several standard characteristics used to analyze the impact of television and internet advertising.
You can view ratings from
The Hill insider panel, along with those from visitors in our Online Community, in the table below. Please feel free to rate each advertisement yourself.
Choose the ad
Sestak for Senate, 'The Switch'
Perry for Governor, 'Sergeant Johnson'
EMILY's List, 'Sarah Doesn't Speak For Us'
Manchin for West Virginia, 'Lasers'
Dwight McKenna for Coroner, 'Organ Theft'
Pamela Gorman for Congress, 'Driving the Left Nuts'
Blanche Lincoln for Senate, 'Kids in Washington'
NRSC, 'Jockey Jack'
Jerry Brown for Governor, 'Echoes'
Murkowski for Senate, 'Ted Stevens Endorsement'
John McCain: 'J.D. Huckster'
Rory Reid for Governor: 'Smart Kids'
DNC: 'How Republicans Would Govern'
Dale Peterson: 'Get Away from That'
DNC--'Pat Toomey--He Doesn't Support Us'
Rand Paul for U.S. Senate 'Helping Hand'
Carly Fiorina for U.S. Senate--'Hot Air: The Movie'
Marco Rubio 2010 'Children'
Americans United for Change: 'Casino'
Carly Fiorina for US Senate--'FCINO'
'The Joe I Know'
McDonnel for Governor 'Protect'
Club for Growth (Bennett-UT) 'Control'
Corzine for Governor 'Dots'
PatientsUniteNow 'Shona Holmes'
DNC 'Republicans want to end Medicare'
PhRMA for Suzanne Kosmas (D-FL)
American Solutions 'The Breaking Point'
Americans United for Change 'Tell Congress...'
Corzine for Governor 'Stand'
Dodd for Senate 'Dodd's Leadership'
Christie for Governor 'Won't Be Fooled'
Terry McAuliffe (D-VA) 'Saved'
Marco Rubio (R-FL) 'Let the Debate Begin'
DSCC 'Charlie Crist Leaving Floridians With The Mess
Health Justice 'Don't Sell Us Short'
Chris Christie (R-NJ) 'Corruption'
Employee Freedom Action Committee 'EFAC will cost jobs'
Americans United for Change 'Factory'
Service Employees International Union 'Hard Work'
DCCC against Tedisco 'Jim Tedisco- Just Another Albany Politician'
Tedisco for Congress 'One of Them'
U.S. Chamber of Commerce 'You Don't Want To Meet Bill'
American Rights At Work 'The Boardroom'
Reality Coalition 'This is Reality'
America's Power 'Barack Obama Supports Clean Coal Technology'
John McCain 'Fight'
Barack Obama '90 Percent'
Al Franken (D-MN) 'Franni'
John Kennedy (R-LA) 'Proud Mary'
NRSC against Al Franken (D-MN) 'Frustrated'
John McCain 'Chicago Machine'
DCCC against Shays 'Our economy is strong'
Time Bee (R-AZ) 'Giffords votes with Pelosi'
Brave New PAC 'Medical Records'
Tom Feeney (R-FL) 'Honest'
Barack Obama 'No Maverick'
DSCC against Elizabeth Dole (R-NC) 'Ineffective'
Freedom's Defense Fund 'Obama/Kilpatrick Ad'
Keith Fimian (R0VA) 'Someone'
John McCain 'Original Mavericks'
John McCain: 'Obama Love'
Barack Obama: 'America's Leadership'
DSCC for Ronnie Musgrove (D-MS)
Norm Coleman (R-MN): 'Why Not'
Al Franken (D-MN): 'No Joke'
Harri Anne Smith 'Runoff Ad'
John McCain 'Love'
Gordon Smith 'Truth'
Barack Obama 'Country I love'
Move On 'Not Alex'
John Sununu (R-NH) 'Innovation'
RNC against Obama 'Experience'
NRSC against Mark Udall 'Boulder Liberal Mark Udall'
Mark Warner (D-VA) 'Budget Mess'
Move On for Obama 'It Could Happen To You'
Elizabeth Dole 'TV Ad 080609'
John McCain '2013' (08 Presidential)
Bob Schaffer (CO US Senate)
Jay Love (AL CD 2)
Mark Udall (CO US Senate)
Barack Obama 'He Understands Us'
Barack Obama 'Opportunity'
AFF for Norm Coleman (R-MN) 'Independent'
Barack Obama 'Toughest'
John McCain '624787'
Hillary Clinton '3AM'
Barack Obama '3AM Response'
Campaign to Defend America 'McSame as Bush'
Shelly Sekula-Gibbs 'Insider'
Fred Thompson: Mental Institution, Michael (08 Presidential)
Christopher Dodd: Conviction (08 Presidential)
Bill Richardson: Asked You (08 Presidential)
Dennis Kucinich: Blood for Oil (08 Presidential)
Christopher Dodd: Split (08 Presidential)
Hillary Clinton: Sopranos Parody (08 Presidential)
Club for Growth: Lynn Jenkins' Taxes (KS CD 2)
John Edwards: Strength of America (08 Presidential)
Barack Obama: Carry (08 Presidential)
DCCC Veterans Radio Ad
John Edwards: 30 Years (08 Presidential)
Bill Richardson: Stand Up (08 Presidential)
Mitt Romney: Ocean (08 Presidential)
Jindal War on Corruption: Ocean (LA Gov)
Walter Boasso: Show and Tell (LA Gov)
John Eaves: Values (MS Gov)
Club for Growth: Against Huckabee (08 Presidential)
LA Dems: Jindal's Religion (LA Gov)
Mitt Romney: Leadership (08 Presidential)
Moveon.org: Listen to the Vets
Ernie Fletcher: Norma's Story (KY Gov)
Fred Thompson: Announcement (08 Presidential)
Mitt Romney: Change Begins With Us (08 Presidential)
Barack Obama: Mother (08 Presidential)
Hillary Clinton: Hillary's Healthcare Plan (08 Presidential)
Bill Richardson: Long Enough (08 Presidential)
John McCain: One Man (08 Presidential)
Barack Obama: Gulf (08 Presidential)
Mitt Romney: Jihad (08 Presidential)
Moveon.org: Sen. McConnell (R-KY) - Betrayal of Trust
Hillary Clinton: Stand by us (08 Presidential)
Mitch McConnel (R-KY): Lexington (08 US Senate)
Ron Paul: We the people (08 Presidential)
Fred Thompson: Consistent Conservative (08 Presidential)
John Edwards: Politics of Parsing (08 Presidential)
Mike Huckabee: Chuck Norris Approved (08 Presidential)
Hillary Clinton: Hillary's Mom (08 Presidential)
Joe Biden: Action (08 Presidential)
HuckabeeFacts.com: Lois Davidson tells her story (08 Presidential)
Mitt Romney: Record (08 Presidential)
Barack Obama 'Gulf'
Bill Richardson: Job Interview (08 Presidential)
VoteVets.org: Congress Must Act
John Edwards: We the People (08 Presidential)
Bill Richardson: The Wall (08 Presidential)
Rudy Giuliani: Leadership (08 Presidential)
Barack Obama: Hillary 1984 (08 Presidential)
Mitt Romney: I Like Vetoes (08 Presidential)
Republican Party of LA Ad Against John Breaux (LA Gubernatorial)
Earnie Fletcher: Stride (KY Gubernatorial)
Anne Northup: Family (KY Gubernatorial)
Billy Harper: First (KY Gubernatorial)
Mitt Romney: Unplugged (08 Presidential)
Duncan Hunter: Boarder Fence (08 Presidential)
Draft Obama: Believe Again (08 Presidential)
MoveOn.org Ad Against John McCain: Escalation (08 Presidential)
Hillarynow.com: Cleaning Up Bush's Mess (08 Presidential)
Henry Bonilla (TX CD 23)
Ciro D. Rodríguez (TX CD 23)
William Jefferson (LA CD 2)
Karen Carter (LA CD 2)
George Allen (VA US Senate)
Jim Webb (VA US Senate)
Charles Taylor (NC CD 11)
Heath Shuler (NC CD 11)
Ben Cardin (MD US Senate)
Michael Steele (MD US Senate)
Jack Davis (New York 26th Congressional District)
Tom Reynolds (New York 26th Congressional District)
Van Taylor (TX CD 17)
Chet Edwards (TX CD 17)
Kirsten Gillibrand (NY CD 20)
John Sweeney (NY CD 20)
Jim Talent (MO US Senate)
Claire McCaskell (MO US Senate)
Conrad Burns (MT US Senate)
Jon Tester (MT US Senate)
Ned Lamont (CT US Senate)
Joe Lieberman (CT US Senate)
Chet Culver (IA Gubernertorial)
Jim Nussle (IA Gubernertorial)
Bob Corker (TN US Senate)
Harold Ford (TN US Senate)
Van Hilleary (TN US Senate)
Jim Pederson (AZ US Senate)
Jon Kyl (AZ US Senate)
Ben Nelson (NE US Senate)
Pete Ricketts (NE US Senate)
Brian Bilbray (CA CD 50)
Francine Busby (CA CD 50)
Lynn Swann (PA Gubernertorial)
Defcon's Abramoff Scandal
Dick Devos (MI Gubernertorial)
Progress for America: American Troops Making Real Progress
John Oxendine: 'Contract with Georgia'
Kendrick Meek--'Only One'
Hickenlooper for Colorado--'Cheap'
Herseth-Sandlin for Congress--'Flyover Country'
Dennis for Congress--'Wicked Witch of the West'
Bachmann for Congress--'A Tax for That'
Sean Duffy, 'Bringing the Ax to Washington'
DNC, 'You're Welcome'
Kathy Dahlkemper for Congress, 'Kathy's Bio'
Carly for California, 'Sir'
Feingold for Senate 'Number 1'
Family Research Council Anti-Boccieri Ad
McAdams for Senate 'Tie Rack'
Melancon for Senate 'Forgotten Crimes'
O'Donnell for Senate 'I'm You'
O'Donnell for Senate 'Tax Man'
Manchin for Senate, 'Hicks'
Jim Marshall for Congress, 'Long Way'
Linda McMahon for Senate, 'Matter of Politics'
'Sam Katz NOT for Mayor'
We at WPA are very interested in what you think. Please view the ads and give us your opinion by rating each advertisement on the key attributes listed above. See how your opinion, and that of our Online Community, compares to the opinions of our panel of Political Insiders and The Hill readers.
To rate an advertisement:
View ad using the dropdown box above.
Rate ad on the key attributes using a 0 to 10 scale where zero indicates that the ad is not at all described by that attribute and ten indicates that the ad is very much described by that attribute.
Rate Video button to submit your ratings.