Bryon Allen
Focus
Bryon Allen is Partner and Chief Operating Officer of WPA Opinion Research, a national political, donor, and marketing research firm with offices in Washington, DC; Oklahoma City, OK; Austin, TX; and Los Angeles, CA.
Bryon oversees all of WPA’s research projects, providing methodological guidance and analytic insight to all of the company’s projects. Bryon is an expert in a variety of modes of applied behavioral research. With formal training in microeconomics and applied econometrics and extensive experience in political, donor, and marketing research, Bryon brings a unique blend of methodological sophistication and practical experience to WPA’s research.
Bryon also leads WPA’s internal research and development efforts and developed WPA’s innovative tools for political values analysis, message testing, and targeting as well as WPA’s powerful new approach to measuring and improving donor engagement with not-for-profit organizations. Bryon’s current R&D efforts at WPA include developing new tools to understand and predict vote flows in multi-candidate elections and an approach to synthesizing voter file information, electoral results at the precinct level, and polling data for better voter targeting.
Background
- Bryon has led political research efforts in races ranging from the U.S. Presidency to city council campaigns;
- has led donor research for dozens of not-for-profit organizations, colleges, and universities; and
- has led policy and marketing research in fields including pricing and demand analysis, mergers and acquisitions, health care, life insurance, annuities, jury selection, energy development, and renewable and alternative energy.
- In more than a decade as a professional researcher and methodologist in academic, government, and private sector positions Bryon has taught statistics in the Graduate School of Public Policy at the University of Colorado at Denver, served as an analyst in the White House Office of Management and Budget’s Office of Information and Regulatory Affairs, and directed political polling projects and provided advanced analytics at the Republican polling firm Public Opinion Strategies.
Credentials
- Bryon has published research and presented professional papers on topics including the relative importance of turnout and persuasion in determining electoral outcomes, the psychological context of voter decision-making, the demography of donors to Christian ministry organizations, not-for-profit outreach to under-30 donors, types of donor engagement with not-for-profit organizations, modeling approaches to combine ecological and economic data, and the value of research in public decision-making.
- His background includes a Ph.D. from Colorado State University, a Master’s degree from the George Bush School of Government at Texas A&M, and a Bachelor’s degree from Trinity University in San Antonio, TX.
