Political Campaigns

Wilson Perkins Allen Opinion Research is a Republican polling firm that provides the strategic information that gives our clients the edge they need to win in the all or nothing world of political campaigns. WPA principals have polled for over 100 current and former members of the US Congress and have a record of accurately predicting election dynamics and outcomes.

WPA works with clients on all aspects of their campaigns, whether the task at hand is governing the United States or winning a critical local referendum. WPA can help you:

  • Monitor the public’s perceptions of  your candidate or issue
  • Identify emerging problems and opportunities early
  • Prioritize and refine policy initiatives
  • Develop new issues
  • Craft an effective messaging framework through our trademarked Message Mapping methodology
  • Develop successful responses to opposition attacks
  • Create ads that work seamlessly with your message and cut through the noise

WPA has earned a reputation for going deeper into the data than any other Republican polling firm. Our clients win because they have better information. Statistics is a science, and we are committed to utilizing the most cutting edge techniques as they are developed. That’s why WPA clients have won more consistently than those that work with other polling firms. And while we don’t take credit for these victories, but we are confident our work helps make a difference for our campaigns.

Click here to read “10 Myths of Political Polling” from Campaigns & Elections Magazine to learn more about what to expect from political campaign research. Also, see WPA CEO Chris Wilson’s article title “When to do a Survey“, also from C&E Magazine.


Enough Already with Random Digit Dialing (RDD)

Donald P. Green, Yale University

Alan S. Gerber, Yale University

May 5, 2002

Abstract: Pre-election polls invariably use random digit dialing (RDD) to draw representative samples of likely voters. We make the case for an alternative sampling methodology, clustered random sampling from voter registration lists. Because these lists often furnish useful background information that strongly predicts whether a person will vote, registration-based sampling (RBS) may provide more accurate election forecasts. This paper proposes to test the relative accuracy of RDD and RBS in predicting election outcomes.

G&G_Enough Already with RDD_0205

Governor Greg Abbott's Campaign: How We Won Texas

How We Won Texas Greg Abbott’s campaign can teach the 2016 GOP how to win By Dave Carney February 06, 2015 As Greg Abbott takes the reins as the 48th Governor of Texas, political operatives on the right should take a closer look at his campaign and learn a lesson or two for 2016. The 2014 [&helli

Big Data Remakes Texas Campaign Ad Spend

By Carl Lindemann TVNewsCheck, January 28, 2015 5:43 AM EST Republican Texas gubernatorial candidate Greg Abbott’s team assembled a winning strategy featuring an integrated media marketing machine that included more for digital, less for TV. This story first appeared in TVNewsCheck’s Exec


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