Political Campaigns

Wilson Perkins Allen Opinion Research is a Republican polling firm that provides the strategic information that gives our clients the edge they need to win in the all or nothing world of political campaigns. WPA principals have polled for over 100 current and former members of the US Congress and have a record of accurately predicting election dynamics and outcomes.

WPA works with clients on all aspects of their campaigns, whether the task at hand is governing the United States or winning a critical local referendum. WPA can help you:

  • Monitor the public’s perceptions of  your candidate or issue
  • Identify emerging problems and opportunities early
  • Prioritize and refine policy initiatives
  • Develop new issues
  • Craft an effective messaging framework through our trademarked Message Mapping methodology
  • Develop successful responses to opposition attacks
  • Create ads that work seamlessly with your message and cut through the noise

WPA has earned a reputation for going deeper into the data than any other Republican polling firm. Our clients win because they have better information. Statistics is a science, and we are committed to utilizing the most cutting edge techniques as they are developed. That’s why WPA clients have won more consistently than those that work with other polling firms. And while we don’t take credit for these victories, but we are confident our work helps make a difference for our campaigns.

Click here to read “10 Myths of Political Polling” from Campaigns & Elections Magazine to learn more about what to expect from political campaign research. Also, see WPA CEO Chris Wilson’s article title “When to do a Survey“, also from C&E Magazine.


Enough Already with Random Digit Dialing (RDD)

Donald P. Green, Yale University

Alan S. Gerber, Yale University

May 5, 2002

Abstract: Pre-election polls invariably use random digit dialing (RDD) to draw representative samples of likely voters. We make the case for an alternative sampling methodology, clustered random sampling from voter registration lists. Because these lists often furnish useful background information that strongly predicts whether a person will vote, registration-based sampling (RBS) may provide more accurate election forecasts. This paper proposes to test the relative accuracy of RDD and RBS in predicting election outcomes.

G&G_Enough Already with RDD_0205

Five-Factor-Modeling and Your Next Election

Gone are the days where elections are won on polling intel alone.  Refined psychographic modeling, behavioral science and predictive analytics are now equal parts of the mix as we endure the marathon that is any political race. For any voter analyzed by WPA on behalf of a campaign, we can employ

Chris Wilson is Cutting you into Slices America

It’s not just big data. It’s not just analytics. It’s understanding what you care about, and why you care about it. Watch the latest video at video.foxnews.com Chris Wilson interview with Chris Stirewalt on Fox News CEO Wilson Perkins Allen Opinion Research & Director of Research & An


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