A firm’s reputation depends ultimately on its most important stakeholders and spokespeople—its employees. High levels of employee satisfaction can reduce turnover. Low levels of employee satisfaction reduces the likelihood of employees recommending their company to a friend, making it more difficult for a company to recruit future employees. Studies show that a 5% increase in retention results in a 10% decrease in costs and productivity increases ranging from 25% to 65%!
Employee satisfaction measurement is a crucial first step in most corporate satisfaction and loyalty programs. Employees are the contact points between the corporate brand and customers. Dissatisfied employees often lead to dissatisfied customers. Employee satisfaction can help maximize long-term profitability in four ways:
- Happy employees tend to do higher quality work.
- Happy employees tend to be more productive.
- Happy employees are more likely to stay with your company.
- Happy employees tend to create happy customers.
WPA can unobtrusively measure employee satisfaction within a company. By measuring employee satisfaction levels within your company, employee motivations, and employee attitudes toward your products and services, WPA can tell you what you need to ultimately increase your company’s bottom line. In addition, employers find that employees appreciate having their opinions canvassed and registered.
WPA realizes that confidentiality is of the utmost importance in gleaning the most accurate information from employees regarding their work environment, and goes to great lengths to ensure both employee privacy and, therefore, data accuracy.
WPA can show you how to effectively communicate and integrate these findings into an actionable strategy that will result in increased employee satisfaction, productivity, and profitability.