Crisis Management

Almost by definition, crises occur at the most inopportune times. An organization can become defined by the way it handles a crisis. WPA has developed a proactive crisis management practice area that helps clients develop the most appropriate contingency plans, both for crisis prevention and crisis intervention. Our comprehensive toolkit, designed to preserve a firm’s reputation and credibility, is developed and perfected based on audience reaction and feedback to different “what-if” scenarios.

WPA’s techniques and programs have successfully enabled our clients to respond to crises of substantial magnitude through our research-based analysis and structured reporting. We assist in addressing our clients’ most important issues:

  • What are stakeholder’s expectations in a crisis like this?
  • Do we know our roles and responsibilities?
  • Do we have a decision tree and contingency plans?
  • Can we develop/refine our messaging?