Advertising and Communications

Communications is a core competency of WPA. We act as a strategic partner to ad agencies, public relations firms, marketing firms, lobbyists, and corporate communicators. From message development to placement, we provide strategic insight throughout the whole spectrum of communications. We employ analytical techniques to identify the optimal messages, ads, and channels for various stakeholders, and ultimately to measure the overall impact of any campaign.

Our staff has evaluated more than 1,000 different commercials and advertisements for foods, energy, packaged goods, medical technologies, and other consumer products. WPA is a leader in the development of analytical techniques to derive greater learning from advertising research.

Advertising Research

A member of the Second Wind network of advertising agencies, WPA offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process and to maximize the return on their advertising investment. Our commitment is to provide holistic, integrated insights to advertisers that help in the development, evaluation, and improvement of their advertising efforts and, ultimately, to help them build stronger brands.

Our advertising research products will enable you to improve creative development, pre-test advertising concepts, track and assess advertisements in-market, measure marketing brand equity, and provide a holistic communication evaluation.

WPA works with you to measure what matters to your advertising success. With our full range of advertising research tools, you will be sure that you are making the best decisions at all stages of the advertising development process.

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