Practice Areas

Over the years, WPA has established itself as a leader in traditional and leading-edge research practices. As a result of our long-standing involvement in market research and diverse industry experience, the principals of WPA are able to offer clients a unique, competitive, and comprehensive service-offering. WPA can provide large organizations and small businesses alike with the tools, intelligence, and analysis that will allow them to improve productivity, market position, and industry standing among their customers.


Enough Already with Random Digit Dialing (RDD)

Donald P. Green, Yale University Alan S. Gerber, Yale University May 5, 2002 Abstract: Pre-election polls invariably use random digit dialing (RDD) to draw representative samples of likely voters. We make the case for an alternative sampling methodology, clustered random sampling from voter registra

Political Update | July

As part of our continuing effort to keep our clients and friends up-to-date on the political environment as we head toward the 2016 Election, we distribute a political update every few weeks. In this update you can expect to find the following key indicators. Direction of the Country Obama Job Appr


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