Practice Areas

Over the years, WPA has established itself as a leader in traditional and leading-edge research practices. As a result of our long-standing involvement in market research and diverse industry experience, the principals of WPA are able to offer clients a unique, competitive, and comprehensive service-offering. WPA can provide large organizations and small businesses alike with the tools, intelligence, and analysis that will allow them to improve productivity, market position, and industry standing among their customers.


Enough Already with Random Digit Dialing (RDD)

Donald P. Green, Yale University Alan S. Gerber, Yale University May 5, 2002 Abstract: Pre-election polls invariably use random digit dialing (RDD) to draw representative samples of likely voters. We make the case for an alternative sampling methodology, clustered random sampling from voter registra

WPA in the News | Late May Edition

We’re always honored when our numbers are featured in newsworthy articles.  Follow WPA and these news outlets to stay informed about topics that matter to you. GOP poll: Heck would lead Cortez Masto in Nevada A Republican poll conducted last week and provided to POLITICO Campaign Pro shows N


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