Practice Areas

Over the years, WPA has established itself as a leader in traditional and leading-edge research practices. As a result of our long-standing involvement in market research and diverse industry experience, the principals of WPA are able to offer clients a unique, competitive, and comprehensive service-offering. WPA can provide large organizations and small businesses alike with the tools, intelligence, and analysis that will allow them to improve productivity, market position, and industry standing among their customers.


Enough Already with Random Digit Dialing (RDD)

Donald P. Green, Yale University Alan S. Gerber, Yale University May 5, 2002 Abstract: Pre-election polls invariably use random digit dialing (RDD) to draw representative samples of likely voters. We make the case for an alternative sampling methodology, clustered random sampling from voter registra

2016 Campaign Insight | Mining for Votes, and Voter Targeting

See what you missed on Fox Business this morning. Featuring Chris Wilson, WPA Partner and Research Director for the Ted Cruz campaign.  Click here to watch the recap.   We are looking at primary voters… and finding what is most important to them, and communicating to them about that…. 


Locations: Washington, DC | OKC, OK | Austin, TX | Sacramento, CA