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Over the years, WPA has established itself as a leader in traditional and leading-edge research practices. As a result of our long-standing involvement in market research and diverse industry experience, the principals of WPA are able to offer clients a unique, competitive, and comprehensive service-offering. WPA can provide large organizations and small businesses alike with the tools, intelligence, and analysis that will allow them to improve productivity, market position, and industry standing among their customers.

Enough Already with Random Digit Dialing (RDD)

Donald P. Green, Yale University Alan S. Gerber, Yale University May 5, 2002 Abstract: Pre-election polls invariably use random digit dialing (RDD) to draw representative samples of likely voters. We make the case for an alternative sampling methodology, clustered random sampling from voter registra

What The Summer Polling Really Says About Donald Trump and His Supporters

The Republican Party faces a historic number of candidates in the 2016 election – seventeen declared — and with the potential for more to jump in. To handle the massive field, television networks are relying more than ever on national polls, using them as a benchmark for debates and granting the

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