Despite the intense focus on developing strategies to use Twitter, Facebook, SMS, MMS, and other cutting-edge technology and techniques, 60% of 12-24 year olds say that they first see new brands or products on TV and are influenced most by that medium according to a newly released survey.
In fact, 80% of American youth say they “trust” TV channels they watch on a regular basis. This suggests that targeted placement can lend additional credibility to political campaign ads.
This helps put in perspective the necessity to keep TV in your campaign media mix. The internet and mobile strategies are important, but still reach a very small number.
