Predictive analytics is a suite of tools for voter targeting, issue targeting, and (when done well) strategy development and optimization that leverages several recent changes in computing, statistics, and data availability.
WPA Research makes these tools available to campaigns of all sizes at an affordable price by taking advantage of three big recent changes in statistical computing:
- Broader & less expensive availability of detailed consumer & behavioral data on voters
- Lower cost of computing power to run very large datasets and complex models
- New more efficient model fitting algorithms to handle large numbers of variables
To learn more about WPA’s predictive analytics services download our white paper here.