What separates WPA from our competitors is our use of innovative techniques both in conducting surveys and analyzing the results. Our advanced data analytics products don't just tell you which groups you should target -- we'll tell you who they are and how to reach them.

WPA is an Established Industry Leader in Innovative Research and Data Science Techniques


Ballot Initiative Solutions

Campaign Messaging Strategy

Public Affairs Research

Data Science

Legislative Favorability

Donor Enhancement

WPA has been a leading provider of cutting edge research for ballot initiatives for candidates, organizations, and issues since 1998. Our ability to identify critical constituencies for persuasion is a Election Day difference maker.

WPA specializes in research that informs campaign communications efforts to motivate desired voting behavior. WPA is widely recognized as one of the leading national polling firms, delivering accurate and timely results.

Drawing on our rich base of experience, we help you be more effective in lobbying, issue advocacy and crisis situation response by communicating persuasively on complex issues to media, elected officials, and the general public.

One of the vital, yet often overlooked, elements of 360 degree research is data science, which taps into large data sets and complex modeling to tell you exactly which individuals you need to target with a specific message.  WPA has long been one of the envelope-pushers in this increasingly vital field.

WPA has assisted over 100 members of Congress, and we are known for accurately predicting election dynamics and outcomes. We give you a winning edge by monitoring perception of your candidate or issue.

WPA’s time-tested, innovative Donor Enhancement™ methodology has revolutionized donor/membership marketing and fundraising efforts. WPA's ability to accurately identify messaging that moves donors through the donor remains unmatched.