Category Archives: WPA

MEMO: CRUZ GAINS IN WISCONSIN

MEMO: CRUZ GAINS IN WISCONSIN by Chris Wilson April 3rd, 2016 The recent Marquette University Law School Poll conducted March 24-28 shows Ted Cruz leading the race in Wisconsin by ten points over Donald Trump. More importantly, the poll shows Cruz’s ability to appeal to voters across the ideological spectrum and to grow support at […]

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TFAS Alumni on the Campaign Trail: Chris Wilson

TFAS Alumni Newsletter TFAS ALUMNI ON THE CAMPAIGN TRAIL: CHRIS WILSON (ICPES 90) Whether it’s a nationally televised debate, or a friendly debate between acquaintances taking place on your Facebook news feed, it’s clear the 2016 primaries are right around the corner. America is in full swing election season, with less than one year from […]

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Power Play: Cruz’s big data push

In the battle to become the GOP nominee for President, Ted Cruz is making a big bet on big data. The Texan’s director of research analytics, Chris Wilson joins Chris Stirewalt to discuss how analyzing voter online preferences enhances campaign outreach and messaging.   Watch the full clip from FOX News here: Watch the latest […]

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Cruz Campaign Credits Psychological Data and Analytics for its Rising Success

Cruz has largely built his program out of his Houston headquarters, where a team of statisticians and behavioral psychologists who subscribe to the ­burgeoning practice of “psycho­graphic targeting” built their own version of a Myers-Briggs personality test. The test data is supplemented by recent issue surveys, and together they are used to categorize supporters, who […]

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Cruz campaign credits psychological data and analytics for its rising success

Cruz has largely built his program out of his Houston headquarters, where a team of statisticians and behavioral psychologists who subscribe to the ­burgeoning practice of “psycho­graphic targeting” built their own version of a Myers-Briggs personality test. The test data is supplemented by recent issue surveys, and together they are used to categorize supporters, who […]

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Super Clever Analytics Make You Seem Precocious

Super clever analytics make you seem precocious. If you get the data wrong, results will be atrocious. If you get the model right, you’ll part the seas like Moses. Super clever analytics aid your diagnosis. Contact Us Today! Your Name (required) Your Email (required) What is your biggest challenge? Your Message  Congratulations. You now have a […]

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About Last Week…

Hello there, imaginary readers, it’s me again.So our marketing director (hi Sara!) wants more blog content.  And perhaps foolishly, she even offered to edit and post these Friday ramblings if I promise to write them. I think she’s making a mistake, but here it goes.Another busy week in politics as we’ve now officially hit the […]

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