Category Archives: WPA

TFAS Alumni on the Campaign Trail: Chris Wilson

TFAS Alumni Newsletter TFAS ALUMNI ON THE CAMPAIGN TRAIL: CHRIS WILSON (ICPES 90) Whether it’s a nationally televised debate, or a friendly debate between acquaintances taking place on your Facebook news feed, it’s clear the 2016 primaries are right around the corner. America is in full swing election season, with less than one year from […]

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Power Play: Cruz’s big data push

In the battle to become the GOP nominee for President, Ted Cruz is making a big bet on big data. The Texan’s director of research analytics, Chris Wilson joins Chris Stirewalt to discuss how analyzing voter online preferences enhances campaign outreach and messaging.   Watch the full clip from FOX News here: Watch the latest […]

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Cruz Campaign Credits Psychological Data and Analytics for its Rising Success

Cruz has largely built his program out of his Houston headquarters, where a team of statisticians and behavioral psychologists who subscribe to the ­burgeoning practice of “psycho­graphic targeting” built their own version of a Myers-Briggs personality test. The test data is supplemented by recent issue surveys, and together they are used to categorize supporters, who […]

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Cruz campaign credits psychological data and analytics for its rising success

Cruz has largely built his program out of his Houston headquarters, where a team of statisticians and behavioral psychologists who subscribe to the ­burgeoning practice of “psycho­graphic targeting” built their own version of a Myers-Briggs personality test. The test data is supplemented by recent issue surveys, and together they are used to categorize supporters, who […]

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Super Clever Analytics Make You Seem Precocious

Super clever analytics make you seem precocious. If you get the data wrong, results will be atrocious. If you get the model right, you’ll part the seas like Moses. Super clever analytics aid your diagnosis. Contact Us Today! Your Name (required) Your Email (required) What is your biggest challenge? Your Message  Congratulations. You now have a […]

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About Last Week…

Hello there, imaginary readers, it’s me again.So our marketing director (hi Sara!) wants more blog content.  And perhaps foolishly, she even offered to edit and post these Friday ramblings if I promise to write them. I think she’s making a mistake, but here it goes.Another busy week in politics as we’ve now officially hit the […]

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The Battle for Public Opinion

It’s a fierce struggle to make an impactful statement in today’s climate. Modern communication is war. Social Opinion is almost anarchy. There are devoted News Media outlets which exist to communicate information to the masses, they are on a mission to help us make informed decisions… but how does “Social” media fit in? Millions of […]

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World’s First Presidential Social Crowd-Funding Platform

FOR IMMEDIATE RELEASE October 2, 2015 Cruz Campaign Launches World’s First Presidential Social Crowd-Funding Platform Empowers supporters to raise donations and recruit more supporters to Cruz’s grassroots army Oklahoma City, OK – The Cruz for President Campaign announced CruzCrowd, the world’s first presidential social crowd-funding platform. Based on the theme of the American Revolution, CruzCrowd […]

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Political Update | September

As part of our continuing effort to keep our clients and friends up to date on the political environment as we head toward the 2016 Election, we distribute a periodic political update. In this update we’ll focus on they key indicators:•  Direction of the Country•  Obama Job Approval•  Hillary Clinton’s Favorability•  National Unemployment•  Obama Approval on the Economy•  National & per capita debt• […]

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Lisa Boothe Talks Planned Parenthood on Fox News

Sparks Fly in this highly spirited debate between Lisa Boothe and Nomiki Konst over the attacks GOP Candidate Carly Fiorina has received over her Planned Parenthood comments during the GOP Debate “As of this month there’s still a solid majority who do not find [Planned Parenthood] funding a sufficient reason to shut down the government. That’s […]

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