Category Archives: Wilson Press

MEMO: CRUZ GAINS IN WISCONSIN

MEMO: CRUZ GAINS IN WISCONSIN by Chris Wilson April 3rd, 2016 The recent Marquette University Law School Poll conducted March 24-28 shows Ted Cruz leading the race in Wisconsin by ten points over Donald Trump. More importantly, the poll shows Cruz’s ability to appeal to voters across the ideological spectrum and to grow support at […]

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TFAS Alumni on the Campaign Trail: Chris Wilson

TFAS Alumni Newsletter TFAS ALUMNI ON THE CAMPAIGN TRAIL: CHRIS WILSON (ICPES 90) Whether it’s a nationally televised debate, or a friendly debate between acquaintances taking place on your Facebook news feed, it’s clear the 2016 primaries are right around the corner. America is in full swing election season, with less than one year from […]

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Cruz campaign credits psychological data and analytics for its rising success

Cruz has largely built his program out of his Houston headquarters, where a team of statisticians and behavioral psychologists who subscribe to the ­burgeoning practice of “psycho­graphic targeting” built their own version of a Myers-Briggs personality test. The test data is supplemented by recent issue surveys, and together they are used to categorize supporters, who […]

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Big Data Remakes Texas Campaign Ad Spend

By Carl Lindemann TVNewsCheck, January 28, 2015 5:43 AM EST Republican Texas gubernatorial candidate Greg Abbott’s team assembled a winning strategy featuring an integrated media marketing machine that included more for digital, less for TV. This story first appeared in TVNewsCheck’s Executive Outlook winter edition. When Republican Greg Abbott took to the stage last November to claim his resounding […]

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2014 Election Interview

WPA CEO Chris Wilson sat down with Michael Carnuccio of Oklahoma Council of Public Affairs for his Sunday TV show.  Following are the notes from their conversation: Polls showed voters favored Republican control of Congress by a single percentage point. How did this actually play out on Tuesday?   Obviously it played out a lot better […]

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WPA Political Brief: 5 Days to E Day

Today’s surf report… We’re less than a week from Election Day and things are looking really good for the Grand Old Party.  So now the conversation is shifting to what the definition of a “wave” is. The Left wants to set the bar high, so that a pick-up of a handful of House seats and […]

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WPA Political Brief: 26 Days Before Election Day

Hope you’re enjoying all the political ads. Following is another weekly political update to take your mind off of college football. First, signs and portents…. Just under four weeks remain until we will know what really happened this year. Until then , well it’s just reading tealeaves and telling you what I see. This week […]

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