Should Hospital Advertising Go Viral?
Although times may be tough for hospitals throughout the country, they still seem to be able to come up with millions of dollars for advertisement campaigns. In the first half of 2011 hospitals spent $717.2 million on advertising, which is up 20% from the same period in 2010, according to the New York Times. Traditionally, [...]
2011: Less Change Than They Thought
Year’s end is usually a time for introspection. At the end of every year my wife and I, as do many people, review where we thought we’d be at the beginning of the year and compare it to what actually happened. It might be a useful task to apply the same introspection to a very [...]
Benefits and Trade Offs of “Better” Or At Least Newer Research Methods
Sometimes it seems as if traditional market and survey research practices are under siege these days. Concepts like gamification, neuroscientific research models, and behavioral economics have not just crept into conversations about survey methodology, they practically dominate it. And while that’s partly due to our shorter attention spans and the need to generate product for [...]
Moneyball Politics?
Posted by Chris Wilson on Tuesday, October 25th, 2011 at 10:28 AM
John Sides had an interesting piece in the New York Times’ FiveThirtyEight blog earlier this month. The full piece is well worth a read for anyone serious about understanding the latest political science research on campaign advertising. Here are links to part one and part two. Sides is a widely published political scientist and the [...]