Smartphones: the Way to Voters’ Hearts

As GOP candidates strategize after their August debate and Democratic nominees prep for their first debate on October 13th, one thing is clear: meeting voters where they are has become paramount in the 2016 presidential campaigns. Whether it’s Hillary Clinton’s super army of digital analysts or Rand Paul’s “Republican Internet” team, every candidate sees the […]


Obama, NSA Make the Case for a Conservative Mobile Phone Company

Earlier this month, James Risen and Eric Lichtblau of The New York Times wrote something truly astonishing. That it came in the liberal-leaning Times may be the reason not enough conservatives took notice. Read it. Then read it again. (Emphasis added.) “In Virginia, a telecommunications consultant reported, Verizon had set up a dedicated fiber-optic line […]


Sacrificing Liberty for Free Nights and Weekends

In 1759, Benjamin Franklin wrote in his Historical Review of Pennsylvania, “They that give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety.” Since 9-11 and the Patriot Act, politicians and pundits have batted Old Ben’s quotation back and forth so much that we risk it becoming a cliché.  Today, […]


Some People Only Watch for the Commercials

With the Super Bowl now behind us, it’s easy to forget that something much more than football occurred on last weekend. The massive audience allows companies to reach unequaled sections of the American population. They have the ability to captivate the attention of over 100 million people at a single time, which is nearly impossible […]


Should Hospital Advertising Go Viral?

Although times may be tough for hospitals throughout the country, they still seem to be able to come up with millions of dollars for advertisement campaigns.  In the first half of 2011 hospitals spent $717.2 million on advertising, which is up 20% from the same period in 2010, according to the New York Times. Traditionally, […]


2011: Less Change Than They Thought

Year’s end is usually a time for introspection.  At the end of every year my wife and I, as do many people, review where we thought we’d be at the beginning of the year and compare it to what actually happened.  It might be a useful task to apply the same introspection to a very […]


Benefits and Trade Offs of “Better” Or At Least Newer Research Methods

Sometimes it seems as if traditional market and survey research practices are under siege these days.  Concepts like gamification, neuroscientific research models, and behavioral economics have not just crept into conversations about survey methodology, they practically dominate it.  And while that’s partly due to our shorter attention spans and the need to generate product for […]


Moneyball Politics?

John Sides had an interesting piece in the New York Times’ FiveThirtyEight blog earlier this month.  The full piece is well worth a read for anyone serious about understanding the latest political science research on campaign advertising.  Here are links to part one and part two. Sides is a widely published political scientist and the […]


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