WPA CEO Chris Wilson to Appear on Microsoft Panel to Discuss Modeling Voter Persuasion

Chris Wilson, CEO of WPA Research and director of research and analytics for Cruz for President, spoke about the use of predictive analytics, behavioral modeling and other cutting-edge ways the campaign used data to identify supporters and get out the vote.Microsoft sponsored the campaign and data technology panel, which was held May 18 at George Washington University’s Graduate […]

Read More

TFAS Alumni on the Campaign Trail: Chris Wilson

TFAS Alumni Newsletter TFAS ALUMNI ON THE CAMPAIGN TRAIL: CHRIS WILSON (ICPES 90) Whether it’s a nationally televised debate, or a friendly debate between acquaintances taking place on your Facebook news feed, it’s clear the 2016 primaries are right around the corner. America is in full swing election season, with less than one year from […]

Read More

FiveThirtyEight: Iowa’s Women Could Be Donald Trump’s Undoing

Although Democrats have relied on rhetoric about women’s health when trying to energize a certain female voter base, Republican or Republican-leaning women are more slippery quarry. Chris Wilson, Cruz’s pollster, recalled work he did on Greg Abbott’s gubernatorial campaign against Wendy Davis, who was coming off her folk-hero filibuster of an abortion bill in the […]

Read More

New WPA Study: 53 percent believe that “marriage should be defined only as a union between one man and one woman

Is Increased ‘Religious Intolerance’ Against Christians in America Sending a Dangerous Message to Tyrants Abroad? 25 February 2015 Billy Hallowell  More than half of Americans (53 percent) believe that “marriage should be defined only as a union between one man and one woman,” according to new survey results released by the Family Research Council, a […]

Read More

WPA Political Brief: 5 Days to E Day

Today’s surf report… We’re less than a week from Election Day and things are looking really good for the Grand Old Party.  So now the conversation is shifting to what the definition of a “wave” is. The Left wants to set the bar high, so that a pick-up of a handful of House seats and […]

Read More

Do Your Customers Rate You a 5?

When a company looks to increase its profits the CMO will often look to expand the company’s market share.  This translates into focusing efforts into acquiring new customers and utilizing a large portion of the marketing budget in advertising and public relations. The costs associated for acquiring a new customer vary and depend on how […]

Read More

Obama and Dems Sink Lower

A new poll from Quinnipiac reveals that President Obama’s approval rate is taking a plunge and pulling Democratic lawmakers down with him. Among the findings: President Barack Obama’s job approval among American voters drops to a new low, a negative 38 – 57 percent. Obama gets a negative 41 – 49 percent among voters 18 […]

Read More

Americans Still Love Reagan

There are some things that serve as a reminder that maybe, just maybe, there is still some sensibility in this country. According to a Kelton Research Poll on behalf of the National Geographic Channel, Americans would elect Ronald Reagan over Barack Obama if they were pitted against each other in an election. HALLELUJAH! And not […]

Read More