Hispanics Remain Optimistic About Their Economic Futures Despite Enduring Hardships

  During the last few years while the country has experienced economic low points causing some to question their economic futures ( I’m guilty of this), Hispanics have clung on to the traditional idea of attaining the American Dream, despite the economic hardships many of them currently face. What hardships am I talking about? Take […]

 

Do Your Customers Rate You a 5?

When a company looks to increase its profits the CMO will often look to expand the company’s market share.  This translates into focusing efforts into acquiring new customers and utilizing a large portion of the marketing budget in advertising and public relations. The costs associated for acquiring a new customer vary and depend on how […]

 

Obama and Dems Sink Lower

A new poll from Quinnipiac reveals that President Obama’s approval rate is taking a plunge and pulling Democratic lawmakers down with him. Among the findings: President Barack Obama’s job approval among American voters drops to a new low, a negative 38 – 57 percent. Obama gets a negative 41 – 49 percent among voters 18 […]

 

Americans Still Love Reagan

There are some things that serve as a reminder that maybe, just maybe, there is still some sensibility in this country. According to a Kelton Research Poll on behalf of the National Geographic Channel, Americans would elect Ronald Reagan over Barack Obama if they were pitted against each other in an election. HALLELUJAH! And not […]

 

Wilson Perkins Allen wins “Pollie” for Cruz for Senate (R-TX) polling

WPA’s Adaptive Sampling and Predictive Analytics key to 2012 success WASHINGTON, DC—The American Association of Political Consultants (AAPC) has awarded a “Pollie” to Wilson Perkins Allen Opinion Research (WPA) for the firm’s work on behalf of Ted Cruz for U.S. Senate 2012. The Pollie for WPA’s Adaptive Sampling and Predictive Analytics methodologies allowed the firm […]

 

Conspiracy Theories Alive and Well in the United States

  I’m not really sure who over at Public Policy Polling (D) decided that it was a good idea to test what conspiracy theories were believed by Americans, but I would like to thank them today. Most public opinion polls are about trending political topics or figures. Sometimes they deviate into things like sports or […]

 

Obama Running out of Obstacles to Keystone XL

Last Friday, the State Department released another report about the Keystone XL pipeline that offered no threat of looming environmental danger if the pipeline is built. The report doesn’t analyze the potential economic benefit of the pipeline or make any policy recommendations so we’re still waiting on President Obama. More than 40,000 protesters rallied against […]

 

Not everyone got it all wrong (notes from our analysis of results and thoughts on a path forward)

An analysis of a WPA results, national results, and how pollsters need to approach the future.  By Chris Wilson and Bryon Allen More than three months after Election Day 2012, many Republicans are still grousing about the victory that wasn’t. Attend any meeting of party leaders or consultants and the same stories are rehashed: on […]

 

2012 GOP Convention Poll

WPA is proud to release the first installment of our 2012 GOP Convention poll. Highlights include likely swing state voter perceptions of Mitt Romney and sources of information about him. Wpa 2012 gop convention poll presentation_v2_120830 from Wilson Perkins Allen Opinion Research The poll was conducted among n=303 likely voters in swing states. The margin […]

 

3 Things to Remember About Attention Spans

Attention span is an often under-looked aspect of research, yet its effects permeate everything we do.  People are constantly bombarded by new information and their attention is frequently sought in the wrong ways.  With that in mind, here are 3 things to remember about attention spans. 1)      People are lazy.  Most of us will take […]

 

Should Hospital Advertising Go Viral?

Although times may be tough for hospitals throughout the country, they still seem to be able to come up with millions of dollars for advertisement campaigns.  In the first half of 2011 hospitals spent $717.2 million on advertising, which is up 20% from the same period in 2010, according to the New York Times. Traditionally, […]

 

2011: Less Change Than They Thought

Year’s end is usually a time for introspection.  At the end of every year my wife and I, as do many people, review where we thought we’d be at the beginning of the year and compare it to what actually happened.  It might be a useful task to apply the same introspection to a very […]

 

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