The importance of reputation management

You should never underestimate the cost of a poor reputation. There are countless examples out there of companies that choose to ignore basic reputation management. As communities shift online, maintaining a stellar reputation is both easier and more important than ever. Bottom line ignoring reputation management can result in up to millions of dollars in losses […]

 

Let Donors Know You Care

Constant email blasts are one of the top reasons donors stop giving to organizations and causes they support.  So why do fundraisers continue to blast their lists? Penelope Burk (who has a new book coming out on the topic) has some great thoughts . Fundraisers blast lists because they feel tremendous pressure to keep the […]

 

Polarization and Politics

Chris Cillizza and Aaron Blake over at The Fix posted an interesting analysis of Gallup data showing that opinions of Barack Obama are the most polarized by political party of any President at this point in his term in recent history.  George W. Bush was second at this point in his presidency and also had […]

 

Netflix and Customer Satisfaction

The importance of customer satisfaction is becoming increasingly important again, thanks in part to platforms for voicing opinions on the web, such as social media sites.  The importance is highlighted this week as we saw Netflix in the news again for its tremendous drop in customer satisfaction ratings, which plummeted along with stock prices over […]

 

NBA Negotiations

Over the past few years, Oklahomans have become some of the best NBA fans in the country, receiving accolades from the media for their college-like enthusiasm at home games since the Thunder were brought from Seattle.  And the Thunder have done their part, moving from one of the worst teams in the league to the […]

 

Conference Realignment and Donations

As college conferences seem to be steadying a bit, and the Big 12 looks like it may stick together for a while, it is worth taking a look at how higher education donors are affected by sports, and whether conference alignment has an impact on more than just dollars from television deals.  Many colleges and […]

 

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