Chris Wilson on MSNBC: Cord Cutting Millennials

The communications and information consumption environment is increasingly fragmented, everyone will tell you that. But not a lot of people are systematically working to identify and model who you can reach where. There’s been some great work on targeting television so you’re actually getting the voters you need rather than just buying the big network […]

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Chris Wilson on FOX News: 2016 poll results

First, it’s important to understand that a polling error of 2 to 3 percentage points is normal. Every poll has error, some from statistical noise and some from factors more difficult to quantify, such as nonresponse bias. The more whites without college degrees were in a state, the more Trump outperformed his polling average, suggesting […]

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On the Polls: One of Us Cannot Be Wrong

Let’s tell the truth here, Hillary Clinton is almost certain to win on November 8. If you exclude the three “odd” polls I want to talk about today, she leads by more than six points in an average of the last eight polls. Things could still happen that would change the outcome and nothing is […]

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Chris Wilson on Fox News: Trump’s Military Outreach

The challenge Trump faces isn’t one of policy, it’s one of persona and experience. That’s tough to fix, especially when Trump can’t go long without reverting back to his real persona. According to the August Quinnipiac poll, 65% of Americans say Trump lacks the right kind of experience to be President. Seven-in-ten (71%) say he’s […]

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WPA CEO Chris Wilson on FOX News Happening Now

WPA CEO Chris Wilson on FOX News Happening Now “The Democratic convention is an interesting place, it’s like a fantasy land where everything is going well in the country and four more years of Obama is the best thing that could happen. It’s also a fantasy land where the Clinton’s have a great marriage, Hillary’s […]

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WPA in the news

The O’Reilly Factor: Chris Wilson and Sarah Huckabee discuss Trump’s week in the polls and his future as the “outsider” candidate   FOX News Happening Now: Chris Wilson joins Jenna Lee on Happening Now to look at Hillary Clinton’s post-convention bump in poll numbers.     The O’Reilly Factor: Chris Wilson joins the O’Reilly Factor from the Republican […]

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Focusing On Ohio –The Key Swing State

Focusing on Ohio – The Key Swing State WPA Research CEO Chris Wilson appeared on Fox News to discuss key swing state Ohio and current dynamics there in the race for President between Donald Trump and Hillary Clinton. Watch the full video here: Points of Interest: Ohio has voted for the winning candidate in every […]

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Is Polling Dead? Far From It.

One of the things we hear a lot about in our industry and the media is that it’s hard to find a good poll these days. As you may know, we disagree. And while I don’t want to digress into the often misunderstood differences between media polls, professional campaign polls, and market research survey work, […]

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The Importance of How You Ask Questions 

Are you a conservative or a liberal? Do you believe government is the answer to our nation’s problems or their cause? Notice something about the two questions above. You’ve probably seen them in an online survey. They’re great for generating clicks and getting people riled up, but they’re largely meaningless statistically. As anyone who has […]

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WPA CEO Chris Wilson to Appear on Microsoft Panel to Discuss Modeling Voter Persuasion

Chris Wilson, CEO of WPA Research and director of research and analytics for Cruz for President, spoke about the use of predictive analytics, behavioral modeling and other cutting-edge ways the campaign used data to identify supporters and get out the vote.Microsoft sponsored the campaign and data technology panel, which was held May 18 at George Washington University’s Graduate […]

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