Chris Wilson on MSNBC: Cord Cutting Millennials

The communications and information consumption environment is increasingly fragmented, everyone will tell you that. But not a lot of people are systematically working to identify and model who you can reach where. There’s been some great work on targeting television so you’re actually getting the voters you need rather than just buying the big network […]

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Chris Wilson on FOX News: 2016 poll results

First, it’s important to understand that a polling error of 2 to 3 percentage points is normal. Every poll has error, some from statistical noise and some from factors more difficult to quantify, such as nonresponse bias. The more whites without college degrees were in a state, the more Trump outperformed his polling average, suggesting […]

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Chris Wilson on Fox News: Trump Softening His Tone

WPA partner and former Cruz campaign pollster Chris Wilson was on Fox News yesterday to discuss Donald Trump’s campaign strategy and his efforts to reach out to minority voters. This is Team Trump playing the hand they’ve been dealt the best they can. They have him more or less on the talking points by letting him talk about the issues he wants […]

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WPA CEO Chris Wilson on FOX News Happening Now

WPA CEO Chris Wilson on FOX News Happening Now “The Democratic convention is an interesting place, it’s like a fantasy land where everything is going well in the country and four more years of Obama is the best thing that could happen. It’s also a fantasy land where the Clinton’s have a great marriage, Hillary’s […]

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WPA in the news

The O’Reilly Factor: Chris Wilson and Sarah Huckabee discuss Trump’s week in the polls and his future as the “outsider” candidate   FOX News Happening Now: Chris Wilson joins Jenna Lee on Happening Now to look at Hillary Clinton’s post-convention bump in poll numbers.     The O’Reilly Factor: Chris Wilson joins the O’Reilly Factor from the Republican […]

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Is Polling Dead? Far From It.

One of the things we hear a lot about in our industry and the media is that it’s hard to find a good poll these days. As you may know, we disagree. And while I don’t want to digress into the often misunderstood differences between media polls, professional campaign polls, and market research survey work, […]

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About Last Week (6/24/2016)

Well, that was an interesting week. Interesting enough for me to bring back this little set of ramblings just to make some obscure observations and bad jokes. So, as I sit outside a Starbucks with the sea breeze in my hair and the smell of salt in my nose (my readers would be jealous if […]

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WPA CEO Chris Wilson to Appear on Microsoft Panel to Discuss Modeling Voter Persuasion

Chris Wilson, CEO of WPA Research and director of research and analytics for Cruz for President, spoke about the use of predictive analytics, behavioral modeling and other cutting-edge ways the campaign used data to identify supporters and get out the vote.Microsoft sponsored the campaign and data technology panel, which was held May 18 at George Washington University’s Graduate […]

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