What The Summer Polling Really Says About Donald Trump and His Supporters

The Republican Party faces a historic number of candidates in the 2016 election – seventeen declared — and with the potential for more to jump in. To handle the massive field, television networks are relying more than ever on national polls, using them as a benchmark for debates and granting them unprecedented influence. But the […]


Research & Analytics Team Up in Iowa

In the next wave of elections- Research & Analytics are clearly working in tandem to create positive change in campaign tactics.  Chris Wilson, WPA Partner, and director of Research & Analytics for the Cruz presidential campaign is featured here in this article published by the National Review.  Read the excerpt below- or read the complete article here. Cruz’s […]


Five-Factor-Modeling and Your Next Election

Gone are the days where elections are won on polling intel alone.  Refined psychographic modeling, behavioral science and predictive analytics are now equal parts of the mix as we endure the marathon that is any political race. For any voter analyzed by WPA on behalf of a campaign, we can employ our psychographic model that rates voters on these […]


Chris Wilson is Cutting you into Slices America

It’s not just big data. It’s not just analytics. It’s understanding what you care about, and why you care about it. Watch the latest video at video.foxnews.com Chris Wilson interview with Chris Stirewalt on Fox News CEO Wilson Perkins Allen Opinion Research & Director of Research & Analytics for Ted Cruz for President Our ability to […]


It’s Complicated: Millennials and the GOP

It’s the question President Obama’s campaign answered correctly, and arguably one of the most important lessons Republicans can learn from. After all, according to an analysis from the post-presidential election of 2012: “Mitt Romney would have cruised to the White House had he managed to split the youth vote with Barack Obama.” Since I am […]


Political Update | May 6th

As part of our continuing effort to keep our clients and friends up-to-date on the political environment as we head toward the 2016 Election, we distribute a political update every few weeks. This week we are sharing some insight on Direction of the Country Obama Job Approval Hillary Clinton’s Favorability National Unemployment Obama Approval on the […]


Governor Greg Abbott’s Campaign: How We Won Texas

How We Won Texas Greg Abbott’s campaign can teach the 2016 GOP how to win By Dave Carney February 06, 2015 As Greg Abbott takes the reins as the 48th Governor of Texas, political operatives on the right should take a closer look at his campaign and learn a lesson or two for 2016. The 2014 […]


Big Data Remakes Texas Campaign Ad Spend

By Carl Lindemann TVNewsCheck, January 28, 2015 5:43 AM EST Republican Texas gubernatorial candidate Greg Abbott’s team assembled a winning strategy featuring an integrated media marketing machine that included more for digital, less for TV. This story first appeared in TVNewsCheck’s Executive Outlook winter edition. When Republican Greg Abbott took to the stage last November to claim his resounding […]


WPA Political Brief: 5 Days to E Day

Today’s surf report… We’re less than a week from Election Day and things are looking really good for the Grand Old Party.  So now the conversation is shifting to what the definition of a “wave” is. The Left wants to set the bar high, so that a pick-up of a handful of House seats and […]


WPA CEO Chris Wilson appears on NewsmaxTV to discuss midterm election predictions

(Video appearance from 9/3/14) WPA CEO Chris Wilson  appeared on NewsmaxTV earlier today to rebut Princeton University Professor Sam Wang’s prediction that Democrats will keep the Senate this November (Wang gives the Dems a 72% chance of holding onto the Senate). Take a look at Chris’s talking points below! The point he’s raising is actually a […]


David Perdue wins Georgia runoff election; WPA only firm that predicted victory

Last night WPA’s client David Perdue won in an upset election runoff for U.S. Senate in Georgia. Take a look at the polling coverage leading up to Perdue’s victory. WPA was the only firm that predicted a Perdue victory.  Also, read what POLITICO had to say about WPA partner Chris Perkins below: From Politico: Perdue […]


Obama by the Numbers

Courtesy of the RNC: A Look At The Numbers Behind Obama’s Sputtering Economy And The ObamaCare Debacle ​ $27.2 Trillion: Total Amount Of Debt Projected By The End Of 2024. (“The Budget And Economic Outlook: 2014 To 2024,” The Congressional Budget Office, 2/4/14) $17.3 Trillion: The Total National Debt After Five Years Of Promises To […]


Follow Us On


Sign Up for Blog Updates:

Browse Our Archives

Locations: Washington, DC | OKC, OK | Austin, TX | Sacramento, CA