Is Polling Dead? Far From It.

One of the things we hear a lot about in our industry and the media is that it’s hard to find a good poll these days. As you may know, we disagree. And while I don’t want to digress into the often misunderstood differences between media polls, professional campaign polls, and market research survey work, […]

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About Last Week (6/24/2016)

Well, that was an interesting week. Interesting enough for me to bring back this little set of ramblings just to make some obscure observations and bad jokes. So, as I sit outside a Starbucks with the sea breeze in my hair and the smell of salt in my nose (my readers would be jealous if […]

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WPA CEO Chris Wilson to Appear on Microsoft Panel to Discuss Modeling Voter Persuasion

Chris Wilson, CEO of WPA Research and director of research and analytics for Cruz for President, spoke about the use of predictive analytics, behavioral modeling and other cutting-edge ways the campaign used data to identify supporters and get out the vote.Microsoft sponsored the campaign and data technology panel, which was held May 18 at George Washington University’s Graduate […]

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Three Thoughts on the Iowa Polls

So Ted Cruz won.  That was unexpected to a lot of people, included otherwise very good pollsters like Ann Selzer (who conducts the Des Moines Register poll) and Douglas Schwartz (who is the head of the Quinnipiac poll). The cat is pretty much out of the bag now though that it wasn’t unexpected to us […]

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Four Thoughts About Iowa Tonight

This isn’t a “what to watch” post. What to watch has been done and done better than I have the remaining mental resources to do it. But here are four thoughts about tonight’s Iowa Republican caucus.  If they help you with a deeper understanding of what happens tonight, you’re welcome.  If they don’t, well…to steal […]

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Why The Polls Showing Donald Trump Winning Iowa Are Bogus

There’s a reason why people aren’t using the CNN Iowa poll, and if he spent less time attacking Megyn Kelly and more time reading into the methodology behind different polls, maybe he would come to the understanding as to their difference, and why certain polls are more accurate than others. If you scroll down his twitter […]

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FiveThirtyEight: Iowa’s Women Could Be Donald Trump’s Undoing

Although Democrats have relied on rhetoric about women’s health when trying to energize a certain female voter base, Republican or Republican-leaning women are more slippery quarry. Chris Wilson, Cruz’s pollster, recalled work he did on Greg Abbott’s gubernatorial campaign against Wendy Davis, who was coming off her folk-hero filibuster of an abortion bill in the […]

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Research & Analytics Team Up in Iowa

In the next wave of elections- Research & Analytics are clearly working in tandem to create positive change in campaign tactics.  Chris Wilson, WPA Partner, and director of Research & Analytics for the Cruz presidential campaign is featured here in this article published by the National Review.  Read the excerpt below- or read the complete article here. Cruz’s […]

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Five-Factor-Modeling and Your Next Election

Gone are the days where elections are won on polling intel alone.  Refined psychographic modeling, behavioral science and predictive analytics are now equal parts of the mix as we endure the marathon that is any political race. For any voter analyzed by WPA on behalf of a campaign, we can employ our psychographic model that rates voters on these […]

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