Category Archives: Political Campaigns

Three Thoughts on the Iowa Polls

So Ted Cruz won.  That was unexpected to a lot of people, included otherwise very good pollsters like Ann Selzer (who conducts the Des Moines Register poll) and Douglas Schwartz (who is the head of the Quinnipiac poll). The cat is pretty much out of the bag now though that it wasn’t unexpected to us […]

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Four Thoughts About Iowa Tonight

This isn’t a “what to watch” post. What to watch has been done and done better than I have the remaining mental resources to do it. But here are four thoughts about tonight’s Iowa Republican caucus.  If they help you with a deeper understanding of what happens tonight, you’re welcome.  If they don’t, well…to steal […]

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Cruz campaign credits psychological data and analytics for its rising success

Cruz has largely built his program out of his Houston headquarters, where a team of statisticians and behavioral psychologists who subscribe to the ­burgeoning practice of “psycho­graphic targeting” built their own version of a Myers-Briggs personality test. The test data is supplemented by recent issue surveys, and together they are used to categorize supporters, who […]

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Research & Analytics Team Up in Iowa

In the next wave of elections- Research & Analytics are clearly working in tandem to create positive change in campaign tactics.  Chris Wilson, WPA Partner, and director of Research & Analytics for the Cruz presidential campaign is featured here in this article published by the National Review.  Read the excerpt below- or read the complete article here. Cruz’s […]

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Five-Factor-Modeling and Your Next Election

Gone are the days where elections are won on polling intel alone.  Refined psychographic modeling, behavioral science and predictive analytics are now equal parts of the mix as we endure the marathon that is any political race. For any voter analyzed by WPA on behalf of a campaign, we can employ our psychographic model that rates voters on these […]

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Chris Wilson is Cutting you into Slices America

It’s not just big data. It’s not just analytics. It’s understanding what you care about, and why you care about it. Watch the latest video at video.foxnews.com Chris Wilson interview with Chris Stirewalt on Fox News CEO Wilson Perkins Allen Opinion Research & Director of Research & Analytics for Ted Cruz for President Our ability to […]

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It’s Complicated: Millennials and the GOP

It’s the question President Obama’s campaign answered correctly, and arguably one of the most important lessons Republicans can learn from. After all, according to an analysis from the post-presidential election of 2012: “Mitt Romney would have cruised to the White House had he managed to split the youth vote with Barack Obama.” Since I am […]

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Political Update | May 6th

As part of our continuing effort to keep our clients and friends up-to-date on the political environment as we head toward the 2016 Election, we distribute a political update every few weeks. This week we are sharing some insight on Direction of the Country Obama Job Approval Hillary Clinton’s Favorability National Unemployment Obama Approval on the […]

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Big Data Remakes Texas Campaign Ad Spend

By Carl Lindemann TVNewsCheck, January 28, 2015 5:43 AM EST Republican Texas gubernatorial candidate Greg Abbott’s team assembled a winning strategy featuring an integrated media marketing machine that included more for digital, less for TV. This story first appeared in TVNewsCheck’s Executive Outlook winter edition. When Republican Greg Abbott took to the stage last November to claim his resounding […]

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