Values-Centered Purpose Assessment in Donor Research
Determining what donors believe to be the core purpose of a nonprofit organization is important when making appeals for donations. However, in order to be truly effective in development campaigns it is important to understand exactly what that purpose means in rational real world benefits, emotional benefits, and how those tie into core values. We [...]
Nonprofit Fundraising Tip: Borrow An Idea!
“If you can’t beat them join them” is a common strategy for many marketers. Why? Simple, because its usually an effective strategy. The key is to find the right “team” or campaign in this instance, you want to clone the most effective strategy or campaign. With over 220 current appeal “exhibits”, SOFII or Showcase of [...]
Study Reveals Nonprofit Leaders Optimistic About Hitting Fundraising Objectives In 2012
It appears that nonprofit leaders perceptions of successfully hitting fundraising objectives for 2012 are starting to change. Bucking the trend of pessimism in recent surveys, nonprofit leaders anticipate a rise in giving levels and demand for services heading into 2012. What’s more is that the report reveals even more positive news: an increase in anticipated staffing. Blakbaud’s [...]
Are You Really Connecting With Your Donors?
Whether you are running capital campaign or a nonprofit organization, one thing is obvious in 2011: the donation stream has slowed. Due largely to the soft economy, your goals now seem harder to reach. People simply have less to donate and are busier than ever. How can you ensure the funding of your cause in [...]
Conference Realignment and Donations
As college conferences seem to be steadying a bit, and the Big 12 looks like it may stick together for a while, it is worth taking a look at how higher education donors are affected by sports, and whether conference alignment has an impact on more than just dollars from television deals. Many colleges and [...]
