Gaining Market Share
In today’s market place the consumer is taking a more active role in deciding the products they purchase, this is especially true for the health care industry. It is expected that more individuals will continue to purchase health insurance or pay more for their own health care costs as a result of federal health care [...]
Should Hospital Advertising Go Viral?
Although times may be tough for hospitals throughout the country, they still seem to be able to come up with millions of dollars for advertisement campaigns. In the first half of 2011 hospitals spent $717.2 million on advertising, which is up 20% from the same period in 2010, according to the New York Times. Traditionally, [...]
Values-Centered Purpose Assessment in Donor Research
Determining what donors believe to be the core purpose of a nonprofit organization is important when making appeals for donations. However, in order to be truly effective in development campaigns it is important to understand exactly what that purpose means in rational real world benefits, emotional benefits, and how those tie into core values. We [...]
In (some) defense of Doug Schoen
Posted by Chris Wilson on Tuesday, November 1st, 2011 at 11:42 AM
For those who missed it last week, Doug Schoen released a fascinating poll consisting of in-person interviews of n=200 Occupy Wall Street protesters. The topline report can be found here and is worth reading in its entirety. It provides a glimpse into some of the real lunatic fringe elements that are part of (but not [...]