It’s not about what you want to say. It’s all about what consumer need to hear.
The other night I was reminded of trends in hospital advertising. While I sat at the dinner table with the television on in the background I heard a hospital ad that highlighted the experiences of patients advocating their hospital visit. It seems that this is the new trend for hospitals today, to have patients tell [...]
The Importance of Customer Satisfaction
Sometimes companies are misguided by the notion that customers depend on them. The truth of the matter is that we very much so depend on them. Many researchers and academia have highlighted the importance of customers in today’s market. The level of satisfaction a customer has with a company has profound effects. Studies have found [...]
Gaining Market Share
In today’s market place the consumer is taking a more active role in deciding the products they purchase, this is especially true for the health care industry. It is expected that more individuals will continue to purchase health insurance or pay more for their own health care costs as a result of federal health care [...]
Should Hospital Advertising Go Viral?
Although times may be tough for hospitals throughout the country, they still seem to be able to come up with millions of dollars for advertisement campaigns. In the first half of 2011 hospitals spent $717.2 million on advertising, which is up 20% from the same period in 2010, according to the New York Times. Traditionally, [...]
Value-Based Purchasing – Hospital Accountability for Cost and Quality of Care
A term that is commonly being used in the health world is value-based purchasing. Value-based purchasing is a program authorized by the Patient Protection and Accountable Care Act of 2010 that gives the Centers for Medicare and Medicaid Services (CMS) the power to base a portion of hospital reimbursement payments on how well hospitals perform. [...]
Medicare Penalties – Are Hospitals Prepared?
Many hospitals have protested the upcoming penalty in Medicare reimbursement for high readmission rates, saying that it was unfair to pin the blame for readmissions on hospitals alone. Under the new Medicare rules, hospitals that are identified as having too high of readmission rates will be penalized a percentage of their total Medicare reimbursement. Beginning in [...]
Are You Really Connecting With Your Donors?
Whether you are running capital campaign or a nonprofit organization, one thing is obvious in 2011: the donation stream has slowed. Due largely to the soft economy, your goals now seem harder to reach. People simply have less to donate and are busier than ever. How can you ensure the funding of your cause in [...]
Advertising Emergency Room Wait Times – Is it Truly Effective?
As hospitals seek to increase admissions, many hospitals are aggressively marketing their ERs. On electronic billboards or on the web hospitals throughout the US are posting ER wait times. Some hospitals promote short wait times where some other hospitals are promoting no ER wait times. In addition, emergency rooms are now adding texting services to [...]
