How to keep employees satisfied while your business grows

If you’re a successful business owner, chances are that your employees have been dedicated, hardworking and generally happy. As your business continues to grow you’d like to think that your employees will stay happy, right?  Well, possibly, but it’s easy to fall into the trap that everyone thinks like you and sees the world from your […]


Do Your Customers Rate You a 5?

When a company looks to increase its profits the CMO will often look to expand the company’s market share.  This translates into focusing efforts into acquiring new customers and utilizing a large portion of the marketing budget in advertising and public relations. The costs associated for acquiring a new customer vary and depend on how […]


A Good Looking Candidate Does Not Always Mean a Good Candidate

This past week, Harvard Political Scientist Ryan Enos suggested something that defied what many Americans have assumed for years: Good looking candidates don’t always win elections. I know – this is truly shocking. But the truth is that attractiveness is not a deciding factor for the majority of people when it comes to elections. The […]


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