A Good Looking Candidate Does Not Always Mean a Good Candidate

This past week, Harvard Political Scientist Ryan Enos suggested something that defied what many Americans have assumed for years: Good looking candidates don’t always win elections. I know – this is truly shocking. But the truth is that attractiveness is not a deciding factor for the majority of people when it comes to elections. The […]

 

Shaming vs Empowering donors

UNICEF has a new campaign out.  It certainly has shock value, but it shames and angers the audience.  As we’ve discussed, anger and shame are some of the most difficult motivating emotions to work with. This ad can grab your attention, but it makes you feel terrible.  I’m sure that the designers are trying to […]

 

Values-Centered Purpose Assessment in Donor Research

Determining what donors believe to be the core purpose of a nonprofit organization is important when making appeals for donations.  However, in order to be truly effective in development campaigns it is important to understand exactly what that purpose means in rational real world benefits, emotional benefits, and how those tie into core values. We […]

 

Nonprofit Fundraising Tip: Borrow An Idea!

“If you can’t beat them join them” is a common strategy for many marketers.  Why?  Simple, because its usually an effective strategy.  The key is to find the right “team” or campaign in this instance, you want to clone the most effective strategy or campaign.  With over 220 current appeal “exhibits”, SOFII  or Showcase of […]

 

Study Reveals Nonprofit Leaders Optimistic About Hitting Fundraising Objectives In 2012

It appears that nonprofit leaders perceptions of successfully hitting  fundraising objectives for 2012 are starting to change.  Bucking the trend of pessimism in recent surveys, nonprofit leaders anticipate a rise in giving levels and demand for services heading into 2012.  What’s more is that the report reveals even more positive news: an increase in anticipated staffing.  Blakbaud’s […]

 

Are You Really Connecting With Your Donors?

Whether you are running capital campaign or a nonprofit organization, one thing is obvious in 2011: the donation stream has slowed. Due largely to the soft economy, your goals now seem harder to reach.   People simply have less to donate and are busier than ever.  How can you ensure the funding of your cause in […]

 

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