5 Steps to Winning Brand Strategy

Let’s get this cleared up from the get-go, your brand is not your product, your logo, or your name. It’s what your customers perceive about your company and how you make them feel. After all, you’re not the only firm out there selling your product or service.  It’s imperative that you figure out what your company […]

 

Dumping 20 Ounces on Mayor Bloomberg

People make at least two common mistakes when talking about research and statistics that really bother me – and New York City’s Mayor Bloomberg has gone down one of these rabbit holes.  I’m not talking about complicated statistical procedures, such as how to interpret the coefficients of a logit regression analysis.  I’m talking about simple […]

 

Are You Really Connecting With Your Donors?

Whether you are running capital campaign or a nonprofit organization, one thing is obvious in 2011: the donation stream has slowed. Due largely to the soft economy, your goals now seem harder to reach.   People simply have less to donate and are busier than ever.  How can you ensure the funding of your cause in […]

 

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