The Anatomy of A Viral Statement

The Anatomy of a Viral StatementEvery piece of content has value, even ones as brief as 140 characters.  And to any marketer, campaign manager, or moderately narcissistic human, posting content that becomes “viral” is something akin to being promoted to “celebrity status”- even if it’s only for 15 minutes. Unfortunately, virality is an unpredictable organism. […]

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New WPA Study: 53 percent believe that “marriage should be defined only as a union between one man and one woman

Is Increased ‘Religious Intolerance’ Against Christians in America Sending a Dangerous Message to Tyrants Abroad? 25 February 2015 Billy Hallowell  More than half of Americans (53 percent) believe that “marriage should be defined only as a union between one man and one woman,” according to new survey results released by the Family Research Council, a […]

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Enough Already with Random Digit Dialing (RDD)

Donald P. Green, Yale University Alan S. Gerber, Yale University May 5, 2002 Abstract: Pre-election polls invariably use random digit dialing (RDD) to draw representative samples of likely voters. We make the case for an alternative sampling methodology, clustered random sampling from voter registration lists. Because these lists often furnish useful background information that strongly […]

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Case Study: Hospital Feasibility Study

A mid-sized hospital from the south recently considered the creation of a new health care facility in Tennessee, and commissioned WPA to survey local residents to determine the perceived need, the best methods to attract interest and gain support, and the best strategy to eventually attract customers to increase market share. View More ->

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Mike Lee for Senate Campaign

Heading into the Convention, attorney Mike Lee, and businessman Tim Bridgewater separated themselves from the pack of challengers. The Tea Party had swept through Utah, and invigorated activists desperate for a change. View more >

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James White for State Representative Campaign

James White was determined to frame the message in his favor, and was vindicated when an August WPA poll found that, contrary to what the “insiders” were saying, Republicans would vote for White without regard for his race. But the poll also showed that only about half of likely voters had ever heard of White. […]

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