WPA CEO Chris Wilson to Appear on Microsoft Panel to Discuss Modeling Voter Persuasion

Chris Wilson, CEO of WPA Research and director of research and analytics for Cruz for President, spoke about the use of predictive analytics, behavioral modeling and other cutting-edge ways the campaign used data to identify supporters and get out the vote.Microsoft sponsored the campaign and data technology panel, which was held May 18 at George Washington University’s Graduate […]

Read More

Do Your Customers Rate You a 5?

When a company looks to increase its profits the CMO will often look to expand the company’s market share.  This translates into focusing efforts into acquiring new customers and utilizing a large portion of the marketing budget in advertising and public relations. The costs associated for acquiring a new customer vary and depend on how […]

Read More

The “Daughter Effect” on Party Affiliation.

Two sociologists have conducted a study into whether or not the sex and birth order of children have any effect on the party affiliation of their parents. They concluded that having more daughters than sons, and having a daughter first, increases the chances that parents will identify with the Republican Party. This “daughter effect” is […]

Read More

WPA Leading Effort to Fill GOP Void in Behavioral Science

In a new article from the American Enterprise Institute, Rich Thau and Celeste Gregory lament what they see as liberal dominance in the practical application of behavioral science in politics. Thau and Gregory note that “conservatives have failed to follow up on their success three decades ago with the psychology of ‘broken windows,’” and then […]

Read More

Shaming vs Empowering donors

UNICEF has a new campaign out.  It certainly has shock value, but it shames and angers the audience.  As we’ve discussed, anger and shame are some of the most difficult motivating emotions to work with. This ad can grab your attention, but it makes you feel terrible.  I’m sure that the designers are trying to […]

Read More

The Eight Primary Emotions and Marketing

Emotion is the express lane to decision making, so reviewing how they can be used is always worth your time.  The very readable Brain Juicer had a great recap of the eight primary emotions and the role they can play in marketing.  Head over there for the detailed breakdowns, but the quick snapshots are below. […]

Read More

Polarization and Politics

Chris Cillizza and Aaron Blake over at The Fix posted an interesting analysis of Gallup data showing that opinions of Barack Obama are the most polarized by political party of any President at this point in his term in recent history.  George W. Bush was second at this point in his presidency and also had […]

Read More

3 Things to Remember About Attention Spans

Attention span is an often under-looked aspect of research, yet its effects permeate everything we do.  People are constantly bombarded by new information and their attention is frequently sought in the wrong ways.  With that in mind, here are 3 things to remember about attention spans. 1)      People are lazy.  Most of us will take […]

Read More