Category Archives: 2014 Elections

Big Data Remakes Texas Campaign Ad Spend

By Carl Lindemann TVNewsCheck, January 28, 2015 5:43 AM EST Republican Texas gubernatorial candidate Greg Abbott’s team assembled a winning strategy featuring an integrated media marketing machine that included more for digital, less for TV. This story first appeared in TVNewsCheck’s Executive Outlook winter edition. When Republican Greg Abbott took to the stage last November to claim his resounding […]

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Another WPA win; Martha Mcsally defeats Ron Barber in last House race of 2014

WPA is very proud that the use of our Predictive Analytics technique directly contributed to Congresswoman-elect Martha McSally’s win in Arizona’s 2nd Congressional District! Republicans now hold an historic majority in the House, a whopping 247 seats! Check out what Politico has to say about her victory below. Article below is courtesy of Politico: Republican Martha […]

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2014 Post-Election Analysis

2014 Post-Election Analysis From the firm that got 2014 right, check out WPA’s Post-Election Analysis and talking points below! On Election Day of 2014, Republicans won a big victory. And it really was a “Wave” victory, bigger than 2010 in a lot of important ways despite the fact that you’d never know it listening to […]

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WPA in the news; Louisiana Senate runoff poll

WPA has received a lot of media attention for our latest Louisiana Senate runoff poll, conducted on behalf of Independent Women’s Voice, which illustrates that Bill Cassidy holds a massive 24-point lead over Mary Landrieu. Check out all of the media highlights and our memo below! Daily Kos– Daily Kos Elections Morning Digest: FiveThirtyEight–Senate Forecast: Landrieu […]

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