Big Data Remakes Texas Campaign Ad Spend

By Carl Lindemann TVNewsCheck, January 28, 2015 5:43 AM EST Republican Texas gubernatorial candidate Greg Abbott’s team assembled a winning strategy featuring an integrated media marketing machine that included more for digital, less for TV. This story first appeared in TVNewsCheck’s Executive Outlook winter edition. When Republican Greg Abbott took to the stage last November to claim his resounding […]

Read More

WPA’s Lauren Luxenburg featured on NRA News

At WPA we’re proud of the great things that our team does, especially when members of our junior staff make appearances on national talk shows!  WPA pollster, Lauren Luxenburg (LaurenC_Lux), appeared on NRA News‘s Cam & Company yesterday to discuss the GOP’s plans to retain the Senate and capture the White House in 2016. Lauren did a […]

Read More

2014 Post-Election Analysis

2014 Post-Election Analysis From the firm that got 2014 right, check out WPA’s Post-Election Analysis and talking points below! On Election Day of 2014, Republicans won a big victory. And it really was a “Wave” victory, bigger than 2010 in a lot of important ways despite the fact that you’d never know it listening to […]

Read More

WPA in the news; Louisiana Senate runoff poll

WPA has received a lot of media attention for our latest Louisiana Senate runoff poll, conducted on behalf of Independent Women’s Voice, which illustrates that Bill Cassidy holds a massive 24-point lead over Mary Landrieu. Check out all of the media highlights and our memo below! Daily Kos– Daily Kos Elections Morning Digest: FiveThirtyEight–Senate Forecast: Landrieu […]

Read More

WPA wishes you the best this Thanksgiving

Although the partisan political grind might take up most of your year (and yes, we’re thankful for our clients and for a new Republican majority in Washington, D.C.), join us in pausing to reflect on our most basic rights and on the ones we love—those for which we must truly be thankful.  

Read More