“If you can’t beat them join them” is a common strategy for many marketers. Why? Simple, because its usually an effective strategy. The key is to find the right “team” or campaign in this instance, you want to clone the most effective strategy or campaign.
With over 220 current appeal “exhibits”, SOFII or Showcase of Funraising Innovation and Inspirations is a great place to start learning more about effective donor appeals. The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.
You can access the site here.
